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Chery Flagship Models Test the Extremes of Saudi Arabia

August 02, 2016

Photo: Chery Automobile
Photo: Chery Automobile

During July, Chery and its local dealer group launched a two-month summer extreme heat adaptive road test-drive in Saudi Arabia with its flagship models, including Tiggo 5, Arrizo 3 and Arrizo 7.

The comprehensive adaptive test-drive of more than 15,000 km was carried out in different road conditions, such as desert highways, coastline, mountains, and urban roads, aiming to ensure that the performance and quality of the products can meet the characteristic demands of different consumers in Saudi Arabia, according to Chery.
Saudi Arabia is the largest automobile market in the gulf region with annual sales of 800,000 units, accounting for more than half of the entire auto sales of the gulf region. Saudi Arabia is becoming one of the key target markets for all the global automobile brands, according to the automaker.

Located in the center of the Arab Plateau with rugged terrain across the country, its most regions are tropical desert climate, and more than 90% areas are covered by desert. The average temperature all the year round is up to 30℃, and the average temperature in the summer is over 50℃. The severe natural environment has raised the operational threshold for all car brands to enter the Saudi market, according to the automaker.

Chery Automobile said it has been dedicated to the adaptive development of each model in different climate and road conditions ever since entering into the international market, and tries to meet the local demand by improving the product adaptability. The long-distance test-drive of Chery under different road conditions in the heat and harsh local environment has effectively verified the comprehensive performance of the vehicle in fuel consumption, power, stability and comfort.

In May this year, Chery launched its brand in Saudi Arabia market with Tiggo 3, Tiggo 5 and Arrizo 7.

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