Daimler Opens CV Regional Centers in Africa
Daimler Trucks vehicles for the Southern African Region: FUSO Canter Lift, Mercedes-Benz Actros 2254, and Freightliner Argosy. Photo: Daimler Trucks
Daimler Trucks is driving on with the continued regionalization of its sales and service organization for important emerging markets with two regional centers designed to serve Africa. With Daimler Commercial Vehicles Africa (DCV Africa) for East, Central, and West Africa and the Regional Center Southern Africa (RCSA) for Southern Africa, an additional two of a total of six regional centers take up their work. In future, the two companies will manage the sales and service for commercial vehicles for all brands in a total of fifty African markets.
In future, DCV Africa with a head office in the Kenyan capital of Nairobi will be responsible for the entire commercial vehicles portfolio of light- and heavy-duty trucks, as well as for mini to large tourist buses. Sales will cover trucks of the Mercedes-Benz and FUSO brands and Mercedes-Benz buses.
The region of East, Central, and West Africa with a total population of 770 million consists of 41 markets, including Kenya, Nigeria, Tanzania, Cameroon and Ghana. In 2015, Daimler sold around 5,900 commercial vehicles in the region, 4,000 units out of these came from the Asian brand FUSO.
The region of Southern Africa is comprised of nine countries, including South Africa, Namibia and Botswana. The RCSA will be responsible for sales and service from the light-duty FUSO Canter to the heavy-duty Mercedes-Benz Actros. Trucks of the Freightliner and Western Star brands, as well as Mercedes-Benz Vans are also part of the product portfolio. Last year, Daimler sold around 5,500 commercial vehicles in the region, among them 3,000 Mercedes-Benz trucks, 1,600 FUSO vehicles and 700 trucks from Daimler’s US brand Freightliner.