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Tata Prima Makes Kenyan Debut

May 01, 2015

Photo: Tata Motors
Photo: Tata Motors

Indian automobile manufacturer Tata Motors has launched six new next-generation Prima heavy commercial vehicles in Kenya with partner Tata Africa Holding Kenya.

The launch of these new next-generation commercial vehicles marks Tata Motors continued efforts towards changing the trucking landscape and rough roads in Kenya and consisting of a series of configurations on the Prima platform. In the Tipper segment, Tata Motors introduced the Prima LX 2523.K, Prima LX 2528.K whereas in the cargo segment, Tata Motors introduced the Prima LX 2523.T, Prima LX 3123.T and the Prima LX 4023.S and the Prima 4938.S, all of which have different combinations of drivelines, meeting end-user requirements for varied applications, according to the automaker.

“The launch of the Prima range in Kenya is an important milestone in Tata Motors’ continued expansion in the Kenyan market and the East Africa region,” said RT Wasan, head, international business, commercial vehicles business unit, Tata Motors. “As one of the major players in EA Region, we are committed to shaping the commercial vehicle industry here with the latest global technologies giving the Kenyan customer competitive business advantages, with the trusted credentials of the Tata Motors brand. The Tata Prima shaped by technology, know-how and expertise with global standards of power, durability, payload, emissions and safety will enable customers upgrade to a new-age truck, with new-age global specifications and systems, a result of customer feedback combined with years of experience in the trucking business. The range being launched today is world-smart in every sense.”

The Tata Prima range has been extensively tested to conform with global standards, the next-generation range of Tata Prima commercial vehicles boasts outstanding material and build quality, comfort, driving dynamics and economy, and continues to offer advantages of a Tata Motors commercial vehicle of lowest total cost of ownership, according to the automaker.

The driveline of all six vehicles comprise the latest engine technology from Cummins Inc. with an output of 230 hp, 280 hp, and 380 hp with transmission and axle technology from leading aggregate manufacturers across the world, according to the automaker.

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