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Ford to Introduce 25 Vehicles In Middle East, Africa

July 21, 2014

Photo of the 2015 Ford Focus courtesy of Ford.
Photo of the 2015 Ford Focus courtesy of Ford.

Ford Motor Company has announced the expansion of its global portfolio in Africa and the Middle East to match the expected growth in these areas.

"The Middle East and Africa car market is expected to grow 40 percent by the end of the decade to 5.5 million vehicles," said Jim Benintende, president of Ford Middle East and Africa.

Ford plans to roll out 25 vehicles in the next two years, including the Focus, which will go on sale in 2015, the updated Fusion, the 2015 Ford Mustang, and Ford's most recent addition the Figo Concept.

The Figo Concept will be the company's new compact, smart car and will be introduced in Africa. Along with the vehicles are new technologies such as EcoBoost engines, SYNC in-car connectivity, inflatable rear seat belts, MyKey and other driver assist technologies.

The product acceleration announcement comes six months after Ford realigned the four regions of North Africa, Sub-Saharan Africa, South Africa and the Middle East into a new single Ford Middle East and Africa business unit.

Ford announced the introduction of these models at the "Go Further" event in Johannesburg, South Africa.

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