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Ford Reintroduces Escort to Chinese Market

April 22, 2014

At Auto China 2014, Ford Motor Company unveiled its all-new Ford Escort, which is being shown for the first time globally. The compact sedan was developed with the Chinese market in mind, according to the automaker.

Designed to meet the demands of Chinese consumers within the fast-growing compact car segment and built on a global platform, the all-new Ford Escort is a powerful statement of Ford’s commitment to the Chinese market and the latest proof point in Ford’s plan to bring 15 new vehicles to China by 2015, according to the automaker.

“The Ford Escort is a perfect example of how Ford’s global approach can be fine-tuned to meet the needs of individual markets by listening to customer feedback,” said Marin Burela, president, Changan Ford Automobile. “Taking Ford’s hugely successful C-car platform as a foundation, the all-new Ford Escort puts us in a perfect position to serve Chinese customers looking for an alternative and attainable compact car.”

The stylish and unpretentious exterior houses a refined and roomy interior, outstanding safety features and innovative technologies like the Device Dock. A new way to store, mount and charge devices like mobile phones, MP3 players and satellite navigation systems, the Device Dock integrates them seamlessly into the in-car entertainment system.

Ford’s entire China product lineup is on display at Auto China 2014, including China’s best-selling nameplate, the Ford Focus, the new Ford Fiesta, as well as the all-new Ford Mondeo, Ford’s full family of SUVs and two high-performance hatchbacks, the Ford Fiesta ST and Focus ST.

The expanding product line has helped Ford to grow rapidly in China, according to the automaker. In 2013, Ford’s sales in the world’s largest auto market rose 49 percent to a record 935,813 vehicles, and in the first quarter of 2014, sales rose 45 percent from a year earlier to 271,321 vehicles.

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