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India's Eicher Motors Launches Truck, Bus Lineup

December 04, 2013

Eicher Motors has unveiled 11 new trucks and buses. The Pro Series, as the new range will be called, comprises products in the five to 49 ton space, according to a report in The Hindu Business Line.

The new line is part of a joint venture with Volvo, VE Commercial Vehicles (VECV). Nearly 80 percent of the strategic plans are complete and Rs 1,800 crore has been invested so far. The facility is also a medium-duty engine hub for Volvo worldwide.

The new product line is a result of e million engineering hours, 77 lakh km of testing, 3,200 new parts/sub-assemblies, and over 50,000 hours of engine test development were part of this important journey, according to the Hindu Business Line report.

Vinod Aggarwal, CEO of VECV, said the four pillars of the joint venture were quality systems, revamping/modernising, Volvo’s processes, products, sales & service and, finally, the combination of its top-class technology with Eicher’s strength in frugal engineering, according to the report.

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