Daimler Trucks Reaches FUSO 1 Million Sale Milestone in Indonesia
Daimler’s commercial vehicle subsidiary Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is celebrating a milestone achievement of 1 million commercial vehicles sold in MFTBC´s largest export market Indonesia. The company has been present on the Indonesian market since 1970. According to the company, FUSO is the market leader in the overall truck segment with a market share of 45.8 percent in the period from January to August 2013. The FUSO Canter truck is a top seller with a market share of 52.5 percent in the light-duty truck segment (January to August 2013) in Indonesia and is contributing significantly to the seven-digit sales benchmark.
“One million commercial vehicles sold of our tradition-rich FUSO brand in Indonesia prove that we have the right products on offer for our customers in the country. Indonesia is a strategically important market for our growth strategy as a country that already ranks third among the largest sales markets for light-duty trucks worldwide,” said Albert Kirchmann, head of Daimler Trucks Asia and MFTBC President & CEO
To enable stronger participation in the growth of sales markets like Indonesia, the two Daimler commercial vehicle subsidiaries, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) and Daimler India Commercial Vehicles (DICV) are bundling their Asia business under the umbrella of Daimler Trucks Asia with the joint goal of 290,000 units sold until 2020, according to the company. While moderate growth rates are expected for the triad markets (Europe/North America/Japan), Daimler Trucks sees very promising growth prospects in the follower markets (such as Brazil/Russia/China) as well as in the developer markets of Asia and Africa. The markets of Southeast Asia offer a significant long-term market potential. According to external forecasts, an increase of approx. 20-30 percent in annual truck sales can be expected for the entire Southeast Asia region until 2020.