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Qatar Shell Recognized for Traffic Week Safe Driving Efforts

April 17, 2013

Qatar Shell employees took the lead to create awareness on road safety by engaging visitors at the 29th GCC Traffic Week exhibition, which was organized by Qatar's Ministry of Interior (MoI) recently, according to a Report in Gulf Times.

Qatar Shell was recognized by the MoI’s Traffic Department for its contribution to the 29th GCC Traffic Week, according to the report Shell’s Qatari and Arabic-speaking employees interacted with more than 4,000 schoolchildren, teaching them about the importance of road safety.

Shell hosted an interactive exhibition stand, where visitors were asked to spot the 12 hazards they could encounter on a road. The activities at the stand included showing the correct use of four types of child seats for different age groups.

According to the Gulf Times Report, visitors had overall positive feedback about Qatar Shell’s U-Turn for Safe Driving TV campaign, which aims to reduce fatalities and serious injuries from road accidents.

The campaign consists of three films focusing on speed, seatbelts, and the use of mobile phones. It is currently running on Al Jazeera Sports Channel, MBC2, and Al Kass TV.

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