The Car and Truck Fleet and Leasing Management Magazine

Coca-Cola, DOD, Nike, Shell, Suncor, UPS, and Walmart Join Future of Fuels Initiative

July 23, 2012

SAN FRANCISCO - Seven companies and organizations, including Coca-Cola, Nike, Shell, Suncor, UPS, the U.S. Department of Defense, and Walmart have joined an initiative, put together by consulting and research company BSR, which would collect data that would help companies make better choices about their fleets’ fuels. The initiative is designed to give companies more information about the sustainability impact of the fuels their fleets use.

“Our energy system is fundamentally changing, and we must find alternatives to fossil fuels,” said Eric Olson, BSR’s Senior Vice President. “At the same time, we need to make better decisions about our current fuel mix. Until now, companies have not had an authoritative resource to consider the full range of sustainability trade-offs associated with their energy decisions.”

According to BSR, the initiative is designed to help companies answer the following questions:

How can companies establish an effective, consistent approach to fuel purchasing and use, as questions continue to be raised about new energy sources and technologies?

What information is available to help them navigate the shifting landscape and promote the most sustainable long-term outcomes?

BSR stated will publish original research and hold discussions in order to frame the current issues at hand, outline fuel choice options, and highlight opportunities for collaboration with different partners, such as energy and fuel producers and transportation and logistics services.

Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

Sponsored by

With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach.

Read more

Fuel Saving Strategies Survey

View our 2008 survey to benchmark your fleet's fuel and green strategies with other fleets.

Fuel Calculator

A managed fuel program can help you save time and money and gain control over the way you fuel your vehicles. Determine your potential savings by using our fuel calculator.
Launch Fuel Calculator 

Fuel Prices

U.S. Gasoline and Diesel Fuel Prices.

Launch Fuel Prices 

Up Next

More From The World's Largest Fleet Publisher