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Toyota Seeks to Gain Insight into Customer Expectations for Plug-in Hybrids

November 12, 2007

TORRANCE, Calif. --- Toyota Motor Corp. announced plans to study U.S. consumer demand for a plug-in version of the Prius.Reuters reported that Bob Carter, who manages Toyota sales in the U.S., expressed the need to further understand consumer expectations for plug-in cars. He declined, however, to say whether Toyota planned to launch its plug-in Prius before GM introduces its Chevrolet Volt on the market. The target date for the Volt launch is 2010, Reuters reported. Toyota said last week it would deliver a modified Prius to both the University of California at Berkeley and the University of California at Irvine for a three-year study.
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