The Car and Truck Fleet and Leasing Management Magazine

Toyota Worldwide Hybrid Sales Top 1 Million Vehicles

June 22, 2007

TOKYO - A decade after the first Prius went on sale, Toyota’s global sales of hybrid vehicles have hit a landmark 1 million units, underlining the Japanese automaker’s lead in “green” technology.

Toyota Motor Corp.’s cumulative sales of gas-and-electric-powered vehicles totaled 1.047 million as of the end of May. Of those, nearly 345,000 hybrids were sold in Japan, while 702,000 were sold abroad. Sales of Toyota hybrids have climbed from just 18,000 in 1998 to 312,500 last year, the company said.

“Toyota is clearly ahead of the pack in hybrids,” said Tsuyoshi Mochimaru, auto analyst with Deutsche Securities in Tokyo.

The Prius, which gets 55 miles a gallon on combined city and highway driving conditions, has been enormously popular as a mid-size sedan, a best-selling vehicle category.

The Prius is the overwhelming leader in the category, with a total of 757,600 units sold since its 1997 introduction in Japan. Toyota began selling the Prius in North America, Europe and other places in 2000. Last year, the model made up more than 40 percent of hybrid sales in the U.S.

Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

Sponsored by

Business Fleet is a monthly publication directed to businesses that manage fleets with 10-50 vehicles in the commercial sector

Read more

Fuel Saving Strategies Survey

View our 2008 survey to benchmark your fleet's fuel and green strategies with other fleets.

Fuel Calculator

A managed fuel program can help you save time and money and gain control over the way you fuel your vehicles. Determine your potential savings by using our fuel calculator.
Launch Fuel Calculator 

Fuel Prices

U.S. Gasoline and Diesel Fuel Prices.

Launch Fuel Prices 

Up Next

More From The World's Largest Fleet Publisher