The Car and Truck Fleet and Leasing Management Magazine

Clif Bar Adds Biodiesel Trucks to its Fleet

April 30, 2007

BERKELEY, CA – Clif Bar has rolled out a fleet of eight new biodiesel-powered trucks for its field marketing team, according to the Web site By converting its field marketing vehicles to biodiesel and eliminating the need for 8,000 gallons of gasoline each year, Clif Bar expects to reduce the fleet’s CO2 emissions by about 40 percent, or 60,000 lbs. of CO2.The eight new Dodge Ram 2500 Turbo Diesel trucks will be driven by Clif Bar field marketing managers in Boston, Chicago, Colorado, Los Angeles, Northern California, the Northwest, San Diego, Arizona, and Texas. They will travel more than 120,000 miles a year.In October 2006, the company switched to B-100 biodiesel fuel to run the trucks that transport its products between its bakery and distribution center. In addition, Clif Bar now uses biodiesel to fuel the truck that transports its company-sponsored LUNA Chix professional women’s mountain bike team across the United States.The company’s mobile marketing tours also operate on biodiesel and, in some instances, pure vegetable oil. This past winter, the Clif Bar Save Our Snow (SOS) Winter Roadtrip traveled throughout the Western United States and Canada in an RV fueled with 100-percent waste vegetable oil. The SOS tour shared information about the negative impact global warming is having on winter sports and recreation, according to the Web site December 2006, Clif Bar launched Cool Commute, an incentive program to pay cash to employees who purchase clean-burning biodiesel cars. It also helps them buy high-mileage hybrids and offers a variety of rewards to those who leave their cars at home altogether. Since the program began, three employees have purchased cars that run on biodiesel and seven others have begun to drive hybrids.
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fleet Tracking And Telematics

Todd Ewing from Verizon Connect will answer your questions and challenges

View All


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Sponsored by

Lynda Dinwiddie works as the associate VP of fleet and travel for LabCorp.

Read more

Fuel Saving Strategies Survey

View our 2008 survey to benchmark your fleet's fuel and green strategies with other fleets.

Fuel Calculator

A managed fuel program can help you save time and money and gain control over the way you fuel your vehicles. Determine your potential savings by using our fuel calculator.
Launch Fuel Calculator 

Fuel Prices

U.S. Gasoline and Diesel Fuel Prices.

Launch Fuel Prices 

Up Next

More From The World's Largest Fleet Publisher