Ford of Europe Creates New Alt-Fuel Director Position
LONDON --- Ford of Europe has named Jan Brentebraten to oversee Ford's flexifuel and alternative fuel vehicle sales and marketing activities in Europe at a time when the company is introducing the technology to more and more markets.
"Today the public can positively influence climate change without giving up basic needs such as personal mobility," said Brentebraten.
"Flexifuel technology is available today and it's affordable, not only for the environment, but also for the customer. I am confident that the demand for this type of technology will continue to grow rapidly, especially as the European Union works to increase the use of bio-fuels in the future," he added.
Before assuming his current role, Brentebraten was director of European import/export operations for Ford. Since joining Ford in 1978, he has held a variety of sales and marketing positions, including managing director of Ford Scandinavia and president of Mazda Motor Europe. Mazda Motor Corporation is an affiliate of Ford Motor Company.
In 2006, Ford announced plans to develop a broad range of environmental technologies for Ford, Jaguar, Land Rover and Volvo cars, aimed at making mobility more sustainable. These technologies include flexifuel --– also known as FFV --- and alternative fuel vehicles. More than 100 models and derivatives with improved emissions or fuel economy will be introduced over the next five years.
Ford's flexifuel vehicles are designed to run on a high blend bio-ethanol in petrol (up to 85% bio-ethanol, sold as E85) or on petrol only.