Mercedes-Benz, Audi, VW, and Jeep Launch BlueTec Diesel Initiative
LOS ANGELES – DaimlerChrysler, Audi, and Volkswagen intend to establish the BlueTec brand name as the designation for particularly clean, highly fuel-efficient passenger cars and SUVs with diesel engines. With BlueTec, each of the manufacturers involved will be working on its own technical systems for meeting the world’s most stringent emission regulations.
The latest J.D. Power study, “Global Outlook For Diesel,” predicts that the share of diesels among first-time registrations in North America will rise to more than 15 percent by 2015. All three companies are convinced that up-to-date diesel propulsion systems, with their high torque, agility, economy, and robustness, and efficient fuel consumption (20-40-percent below gas engines) display all the qualities appreciated by American customers and will be able to comply with the toughest emissions standards in the world.