Comdata Launches New Brand Identity Focused on Payment Innovations
– Comdata Corp. has launched a new brand identity that consolidates all of Comdata’s business units, which deliver payment solutions for its customers in the transportation, retail, government services, aviation, construction, service, and restaurant and hospitality industries.The elements of the new brand identity campaign include:A new logo that captures the flow of information from Comdata’s business.
An enhanced, user-friendly new Web site (www.comdata.com) that allows customers to manage all of their Comdata accounts through Comdata’s Customer Quick Access located on the Comdata homepage.
A national print and television advertising campaign that launches in 2007.
An international advertising campaign that launches in 2007.New sales materials and targeted communications with employees, customers, and prospects.