WASHINGTON, D.C. – Forty-six percent of U.S. consumers said that a vehicle’s purchase price was the most important consideration when buying a vehicle, according to a Washington Post nationwide survey of 1,000 U.S. consumers. The survey, conducted by the Progressive Group of Insurance Companies in cooperation with the online service of the National Automobile Dealers Association (NADA), also concluded that another 31 percent listed the make and model of the vehicle as their “most important” concern, followed by performance and safety tied for third place. Fuel economy finished last in the survey, with only three percent of those polled listing it as their “most important” consideration, and 11 percent listing it as their “least important” concern.
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