The Car and Truck Fleet and Leasing Management Magazine

Toyota Plans to Offer All-Hybrid Fleet in the Future

September 20, 2005

FRANKFURT, GERMANY — The Toyota Motor Corp. said that all of its vehicles would eventually be run by hybrid gasoline-electric motors, as record fuel prices curb demand for conventional automobiles, according to Bloomberg News. “In the future, the cars you see from Toyota will be 100 percent hybrid,” Kazuo Okamoto, executive vice president, told reporters in Frankfurt Monday, without giving a specific timetable. Toyota is aiming to make as many as 400,000 gasoline-electric vehicles in 2006, including Prius cars, Camry sedans, Highlander sport/utility vehicles, and Coaster buses, Katsuaki Watanabe, president of Toyota, said at an investor conference in New York Sept. 12. That would be 60 percent more than 2005's objective, he added. Toyota has sold 425,000 gasoline-electric cars since 1997. Fujio Cho, Watanabe's predecessor, previously set a goal of selling 300,000 hybrids annually worldwide by the end of 2005, and last year he pushed back the date to 2006. Jim Press, Toyota's United States sales chief, said a shortage of batteries and other parts would probably hold back production. The company is planning to sell 240,000 to 250,000 hybrids this year and one million per year by 2010.
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