'Eco' Issues Top of Mind at Ford Advisory Board Meeting

Boosting fuel efficiency, through product innovations and mpg-paring driver training, was a focus of the Ford North American Fleet, Lease, and Remarketing Operations Fleet Advisory Board (FAB) meeting held in early October at the automaker’s Dearborn, Mich., headquarters. Other presentation topics during the three-day gathering included safety, consumer trends, battery technology, manufacturing processes, and new products.

Board members, who include fleet industry professionals, serve three years, meeting semiannually to provide a fleet perspective on new products and concepts, services, and industry trends.

Testing Ford’s EcoBoost Engines

Following a product presentation on Ford’s new 3.5L EcoBoost V-6 engines, FAB members evaluated the powertrain in comparison drives on the automaker’s test track.

According to Ford, the EcoBoost technology "delivers reliable V-8 power with V-6 fuel economy." Driven the equivalent of more than 500,000 miles in durability testing, the new engine debuts next year on the Lincoln MKS.

Sue Miller, senior fleet manager, domestic fleet, for McDonald’s, favorably reviewed the turbocharged powertrain after driving an EcoBoost engine-equipped Fusion, MKS, and F-150.

"This was an amazing experience. Being able to drive vehicles side-by-side for immediate comparison really made the improvements pop. There was no mistaking how great the new product is," said Miller.

"I was impressed with the performance of the Fusion. I experienced no slow-down or engine-dragging fuel injection performance with the turboboost engine," said fellow FAB member Nancy Barlage, fleet administrator for Minneapolis-based Regis Corp.

Eco-Driving to Change Habits

Board members also participated in a new Ford initiative, Eco-Driving training. The one-on-one coaching program emphasizes small incremental driving behavior changes that cumulatively can achieve up to 20-percent improvement in fuel economy.

Barlage, whose 1,100-vehicle fleet includes Fusion, E-250, Focus, and Fiesta (in the U.K) models, appreciated the training course. "I am looking for ways to educate our drivers on these processes. My group gained 3 mpg during our test drive. That can be huge savings overall!"

Barlage plans to introduce the Eco-Driving concept to her drivers, then "emphasize one ‘baby step’ at a time" so drivers can habituate the steps. Additionally, she will use other sources, including tips from Ford’s fleet communications, e.g., its newsletter, as well as Web sites with fuel-conscious educational resources.

"The Eco-Driving training is almost like performing magic," said Miller. "With some very simple common sense, no-hurry driving, and behavior changes, our mpg increased 20 percent. And that was the crash course. Imagine what a full training could provide."

Based on the training, Miller said she "will incorporate the simplicity of the Eco-Driving, communicating the ability to obtain big results with very minimal cost or effort" in communications with McDonald’s drivers.

The 3,700-vehicle McDonald’s fleet includes primarily the Escape/Mariner, followed by Taurus/Sable, Fusion/Milan, and Explorer/Mountaineer (in that order), noted Miller.

Safety, Product, Consumer Trends Presented

Other FAB meeting presentations included updates on Ford product safety initiatives, sustainability, and battery electric technology. A sneak preview of the 2013 Transit was also provided.

In a report on consumer trends and "Futuring," Sheryl Connelly, global trends manager, discussed how Ford measures and interprets societal trends in personal and cultural behavior and habits around the world. The findings are considered in new product creation and development.

Vic Poco, advanced manufacturing planning manager, presented a video on virtual manufacturing that explored the complexities of safely and productively implementing even the smallest design or parts change.

Subcommittees Provide Input

Truck FAB subcommittee members provided input on Ford’s future powertrain strategy and assessed alternatives. They also previewed the automaker’s 2011-MY Super Duty product, which included a walk-around of the vehicle’s exterior and interior features.

Ford officials presented B and C car segment changes to Car/SUV/CUV subcommittee members. The company’s new simplified order guides, scheduled to launch with the 2010 Fusion in early 2009, were unveiled.

The subcommittee also reviewed a potential future vehicle "that may help define a new segment for the Ford Motor Company," reported a Ford official.

Finding Value as FAB Member

Barlage, in her final year as a FAB member, says participating has provided high value. "I have gotten a lot out of serving. The information presented by Ford has been great, and I feel they value the opinions shared by the fleet community."

Members offer value to Ford, added Barlage. "Ford wants us to work. This is not a PR or marketing event. They want value from the board members. They want to hear our thoughts and opinions. It’s a very open format."

Serving a second "tour" on the board, Miller appreciates the opportunity "to create new relationships and nurture established ones." From those relationships, she said, "comes valuable information-sharing on best practices and ideas to improve your fleet or develop yourself professionally."

In return, said Miller, "I believe we challenge Ford’s thinking about what they think the customer wants. We also provide feedback on how their marketing messages are perceived, and most importantly, what really works in the product."