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Defining the Size of the ‘Fleet’ Market Isn’t Always as Easy as it Looks

July 8, 2016, by - Also by this author

By now most of you should have received Automotive Fleet’s annual Fact Book. As usual it’s a treasure trove of data and information about the fleet market. But you might have noticed that a few of our traditional charts and graphs are no longer included. Some of the information is missing because we no longer have access to it (Thanks, IHS!), and some is missing because we are working hard to make sure everything we include in the Fact Book is as accurate as possible.

One data point that we regularly struggle with is determining the size of the market. And by market I mean fleets that operate light- and medium-duty vehicles in the U.S. That simple sentence contains a couple of very important words that sometimes have distinct definitions. When we say “fleet,” we don’t mean anyone who has more than one vehicle. “Fleet,” as we use the term, means any commercial or public entity that operates 15 or more vehicles or buys 10 or more vehicles in a single calendar-year. That’s a specific definition that most of the OEMs came up with years ago to define eligibility for fleet incentives. The next critical part of the sentence is “light- and medium-duty vehicles,” which, as far as we’re concerned, means any motor vehicle under 19,500 pounds. That’s everything from the increasingly rare sub-compact fleet vehicle up to the F-550s, TerraStars, and Ram 5500s that dominate our roads and keep our country moving on a daily basis.

So, now that we’ve defined the market, just how big is it do you ask? Well, in an average year, public and private sector “fleets” purchase about 900,000 vehicles. Somewhere between 75%-80% of those vehicles are trucks or vans. And, at any given time, the total population of fleet vehicles in our market is about 3 million commercially owned vehicles and about 1.5 million government-owned vehicles. So that’s a pretty substantial market. We have well over 20,000 entities that qualify as a “fleet” within our borders operating those vehicles.

There are another million or so commercial and public-sector entities that operate vehicles but don’t otherwise qualify as a fleet. Those entities purchase close to 1 million units per year and operate another 5 million vehicles on our roads. That’s Joe the Plumber and Bob the Builder and Larry’s Landscaping. They are a part of our market, but they don’t qualify for fleet incentives, and they don’t use fleet management services for the most part — so we don’t include them in most of our calculations.

Over 5% of all the vehicles sold in the U.S. each year wind up in a commercial or public fleet. Our little corner of the universe is responsible for $27 billion in vehicle sales. And that doesn’t even include the tires, oil, fuel, fleet services, and license and title expenses associated with those vehicles. It’s a huge market, maybe not quite as huge as some of our suppliers would like, but still we do more than our fair share to keep the wheels turning on the American economy.

If you disagree, let me know.

Comments

  1. 1. Geoff [ July 29, 2016 @ 12:25PM ]

    Interesting post, Sherb. Really useful info. Has AF published anything about those >15 vehicle fleets?

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Author Bio

Sherb Brown

Vice President and Group Publisher

Sherb Brown is the vice president and group publisher for BBM's AutoGroup. Sherb has covered the auto industry for more than 12 years in various positions with Bobit Business Media.

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