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Market Trends

What’s On the Minds of Fleet Managers

July 9, 2004, by Mike Antich

The summer months are a busy time in the fleet industry. There are many fleet meetings and new-model introductions, which provides me with an opportunity to talk “fleet” with a wide variety of fleet managers. Two issues on the minds of many fleet managers are the unbelievably long order-to-delivery (OTD) times for medium- and heavy-duty trucks and the encroachment of other corporate functions into traditional fleet management responsibilities. Strong Truck Demand Creates Long OTD
Demand for medium- and heavy-duty trucks is up 40 percent this year, according to Standard & Poor’s, which has prompted manufacturers to substantially boost output for the first time since the late 1990s. Ford plans to increase commercial truck production by 30 percent during the second half of the year. A second shift will begin producing TopKicks and Kodiaks in September at GM’s Flint Truck Assembly. Freightliner has added a third production shift at its Cleveland, N.C., assembly plant and another 100 jobs at a chassis and cab parts factory in Gastonia, N.C. One example of the strong fleet demand for work trucks is U-Haul International, which has added 5,000 10-foot GMC moving trucks to its fleet in the past year. According to U-Haul, it is witnessing an increase in moving activity all across the country, which it says is a strong indicator that the economy is improving. In addition, the average age of commercial trucks on the road is 5.9 years now — a 10-year high, which is triggering a strong replacement market. In other cases, some fleets are accelerating truck acquisition timetables so that they occur before the more stringent federal emission regulations covering diesel engines take effect in 2007. The drawback for fleets, especially those predominately com-prised of trucks, is that order-to-delivery times for medium-duty and heavy-duty trucks are starting to take 9-10 months. One fleet manager told me that he had cut a P.O. for his ordered trucks in November 2003 but was told he would not receive the trucks until mid-summer. Wow. Not only is there a shortage of medium-duty and heavy-duty trucks in the market, there is likewise a short supply of truck trailers. Plus, the cost of trailers is increasing due to the escalating cost of steel. The high cost of steel, like the high cost of fuel, is starting to make a financial impact on fleets, such as increased costs for truck bodies and liftgates. What has kept steel prices high so far this year has been the low inventory of steel. A June 2004 survey by Purchasing Magazine revealed that 72 percent of steel buyers polled expected steel prices to remain elevated through the third quarter. From the fleet perspective, some fleet managers complain that upfitters are increasing equipment costs to compensate for their higher cost of steel. On the other hand, some upfitters com-plain about being forced by fleet managers to stick to the prices quoted for upfits in late 2003, which do not reflect today’s in-creased price of steel. Encroachment of Other Departments into Fleet
Corporate procurement departments are gaining a bigger say in fleet decisions at many corporations. Not only are they gaining a greater say in fleet procurement and supplier selection, but some fleet managers are reporting a growing involvement in establish-ing fleet policies and procedures. This is fueling the perception among some suppliers that some fleet managers are not the key decision-makers or are, at best, simply influencers. The perception is that procurement and strategic sourcing committees are dimin-ishing the value of corporate fleet managers, and although the fleet managers may sit on these committees, theirs is not the deciding voice. Similarly, human resources departments are starting to have more input in determining fleet policy, especially in regard to use of cell phones, BlackBerrys, navigation systems, and other telematic equipment, along with driver distraction issues. Likewise, risk management departments are exerting more influence on fleet as a result of the rising cost of liability insurance and the cost of at-fault accidents with uninsured drivers. As a result, more and more fleet managers are reporting increased pressure from senior management and risk management departments to re-examine their fleet safety programs and policies. These encroachments are prompting a recurring complaint by some fleet managers that there is a growing perception among corporate senior management that the fleet manager function is not as important as it once was. Consolidation of Public Sector Fleet Functions
At public sector fleets, there is a trend toward consolidation of fleet manager functions. Whereas in the past you may have had a police department fleet manager, a fire department fleet manager, and a public works fleet manager, at some municipalities there is a consolidation of these functions to a single municipal fleet man-ager, who manages all fleet operations. In addition, as part of this effort by governments to flatten their organizations, some public sector fleet managers are assuming additional operational respon-sibilities. Examples of additional operational responsibilities that are being taken on by public sector fleet managers are capital improvement management, sanitary/sewer operations, and facili-ties management. Until Next Week
If there is one truism about the fleet industry, at least from the perspective of a journalist, it is that there is never a shortage of subjects to write about. In next week’s editorial, I will share with you some of the many other issues on the minds of your fellow fleet managers. Until next week, let me know what’s on your mind.

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Author Bio

Mike Antich

Editor and Associate Publisher

Mike has covered fleet management and remarketing for more than 20 years and entered the Fleet Hall of Fame in 2010.

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