A. Good companies attract and keep good people. You want the account representative you work with today to still be with you tomorrow. Which is why gaining insight into a potential partner’s corporate culture and management structure should factor highly into your final decision. Who owns the company? How involved is upper management in day-to-day client services? How do they support employees and what is their retention rate? Even knowing what kind of charitable programs they have can give you a sense of the culture and an understanding of how well you are aligned.