A. We start off with basic levels of consumption: usage, trends, when they’re buying, where they’re buying. Then we’ll drill down a bit deeper to say: within a given geography, how did you buy against that area? Within a 3-mile radius where you were buying, did you buy at below-average or above-average prices? And we give them a scorecard based on that.
Then we give them tools to say: Instead of going to this location, you could go to that station over here and save 6 cents a gallon. Here’s the potential saving you could make. And then we benchmark that and track it each month. And we show them how they’re doing against their projected savings.