April 1970 - Spring Meeting
Date: April 1970
The following is an article that appeared in the May 1970 issue of Automotive Fleet.
Two business-packed days of meetings and seminars in early April proved to both members and observers from related industries that the young Automobile Fleet & Leasing Association had finally arrived and is satisfying a long-felt need in the fleet and leasing field. On hand to swell the attendance in beautiful Atlanta to new records were representatives from auto manufacturers, related associations, the auto aftermarket, and auto auctions.
Prior to the official opening of the meeting, the board of directors met to discuss the future of the organization, plans for the forthcoming year, a membership drive, and the election of officers. Particular stress was placed on the need for the inclusion of fleet-minded dealers in the membership rolls. Also examined was the possibility of holding annual, rather than semi-annual, meetings in the future. The report of the executive secretary, Edward J. Bobit, was given and showed an increased of 30 percent in members since the last meeting.
Lectures & Seminars
Leading off the two days of lectures and seminars was Jack Oliver of Beaudry Ford. The Atlanta fleet-man welcomed and discussed his concepts of soliciting and servicing national fleet accounts. Among the essentials he listed for a fleet-minded dealer were adequate financing, availability of a used-car market, and qualified fleet personnel. With respect to solicitation of new business, Oliver listed advertising, direct mail to fleet administrators, and personal calls both locally and regionally. Also discussed by him were servicing facilities of the fleet dealer.
Continuing on the same subject was Henry Leiphart of Decatur Chevrolet. Leiphart further stressed the need for facilities, capital, and qualified personnel. Outlining his personal practices in these areas, he advised that his dealership now delivers cars free of charge within a 50 mile radius if Atlanta and will deliver for a slight charge up to 500 miles from its home base. In the question and answer period that followed, Leiphart further revealed that his dealership delivered 3,300 fleet cars last year, as opposed to 5,500 retail sales in the same period.