The Car and Truck Fleet and Leasing Management Magazine

We Don't Meddle with Your Benefits Around Here!

March 2005, by Ed Bobit - Also by this author

No person was ever honored for what he received; honor has been the reward for what he gave.-Calvin Coolidge

People those pay for things never complain. It's the guy you give something to that you can't please.-Will Rogers

It's sweet to be remembered, but it's often cheaper to be forgotten.-Ken Hubbard

What was least expected is the more highly esteemed.-Baltasar Gracian


Unlike the airlines and some other multi-national corporations, you'll never have the folks who give you your favorite business magazine short you.

Yes, it's getting to be almost commonplace to read about how some pension plans are being cut back or eliminated, some healthcare plans cut markedly, or the company demanding that you contribute more, but, rest assured, you'll continue to receive full value at no cost from here.

Now you may be asking yourself, "What in the world is he talking about?" My answer is, and you may not: realize it, but if you are a qualified "fleet manager"-type and sign a form for us once a year to that effect, you get what might be called a "welcome wagon" basket.

Not only are you getting 14 issues each year chock full of news, tech, personnel, and other fleet-focused data, but you don't even pay the postage.

Just think about all the benchmarking we do for you and the industry: operating costs, maintenance costs, and tons of statistical numbers updated each year between our annual Fact Book and the Fleet 500 issues. This is data that even the manufacturers, investment houses, lessors, and run-of-the-mill fleet managers use regularly.

A unique example of this is a monthly sales report that I got all manufacturers to agree to contribute to at the first of each month, giving us their fleet sales figures. We slice 'em, dice 'em, and turn around and send all the factories the individually reported figures as well as summaries and comparisons to last year, etc.

Why is this important? The actual use extends well beyond "fleet." The factory corporate people quickly subtract the fleet sales from total reported sales, and they essentially come up with a share of market (SOM) for the month. They love it!

You also are exposed to all kinds of studies relating to what you do (or should be doing). Recently we've had our Executive Car Study, the Fuel Program Study, the Top 100 Alternate Fuel Meets, our patented Order to-Delivery study,our 12-month industry calendar, and the list goes on.

Our Website ( benefits are equally valuable and equally at no cost to you: i.e. the weekly e-News, a supplier directory, the fuel calculator, and now, the newest, which is the AF/ALG future residual value link (now, this one might cost you just a little).

We have additional newsletters like the VR Reporter (vehicle remarketing), a Government Fleet newsletter updated regularly, a global newsletter, as well as AF's e-News updated almost any time vital news breaks.

We conduct salary surveys and personal use studies. Behind the scenes, we develop answers on buying influences; just completed is a leasing study for which every lessor has personally thanked us.

You may not be conscious of it, but we strongly support the industry through our annual honoring of Fleet Manager of the Year and the same for Fleet Executive.

We compile your votes for Fleet Car and Fleet Truck of the Year. We contribute to NAFA in many ways, as well as speak at events, aid scholarship programs, and perform other good works.

No, we aren't about to tinker with your ability to obtain all this data and support at no cost, but we wanted to make sure you knew about (and hopefully appreciated) your benefits. It's your purchases that truly allow your suppliers to be able to provide all this for you.

If you care to, give a tip of the hat to our editorial staff and the people you do business with. You're getting more than full value.


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