July 01, 2008
El Pollo Loco 'Electrifies' its Marketing Efforts with New Electric Vehicle
COSTA MESA, CA – El Pollo Loco, the flame-grilled chicken restaurant, is driving its marketing efforts in a new way— literally — through the use of a three-wheel, sub compact electric car covered in bumper-to-bumper brand messaging and emblazoned with scorching red flames against a vivid purple background.
El Pollo Loco, which has over 400 fast casual restaurants, was searching for a delivery vehicle that would act as a moving billboard for the restaurant's new delivery and catering restaurant in the Beverly Hills and Century City areas, as well as contribute to the company's environmental stewardship efforts. The cars make an eye-catching statement as they whirl quietly down the street with the corporate branding wrap. In addition, they produce 97 percent less emissions than a gas powered vehicle. A single electric vehicle driven for 30 miles a day in place of a gas vehicle saves about 700 gallons of gas per year.
"People stop in their tracks and can't stop staring at these cars wrapped with the El Pollo Loco branding. Not only does it make a statement about driving electric vehicles, it acts like a green billboard for the restaurant," said Karen Eadon, El Pollo Loco's chief marketing officer. "One of our drivers arrived at an office recently where more than 20 people came out to take pictures of the car. The vehicle draws an incredible amount of attention."