Automotive Fleet
MenuMENU
SearchSEARCH

Toyota Recalls 2010 Prius, Lexus HS 250h & Some Camrys

TORRANCE, CA - Toyota Motor Sales announced it will conduct a voluntary safety recall on approximately 133,000 2010 MY Prius vehicles and 14,500 Lexus Division 2010 HS 250h vehicles to update software in the vehicle's anti-lock brake system (ABS).

by Staff
February 9, 2010
3 min to read


TORRANCE, CA - Toyota Motor Sales announced it will conduct a voluntary safety recall on approximately 133,000 2010 MY Prius vehicles and 14,500 Lexus Division 2010 HS 250h vehicles to update software in the vehicle's anti-lock brake system (ABS). 

No other Toyota, Lexus, or Scion vehicles are involved in this recall. 

Ad Loading...

The ABS, in normal operation, engages and disengages rapidly (many times per second) as the control system senses and reacts to tire slippage. Some 2010 Prius and 2010 HS 250h owners have reported experiencing inconsistent brake feel during slow and steady application of brakes on rough or slick road surfaces when the ABS is activated in an effort to maintain tire traction.   

Toyota said it has responded to owner concerns with a running production change for 2010 Prius that was introduced last month, improving the ABS system's response time as well as the system's overall sensitivity to tire slippage. The production change for the HS 250h is planned for later this month.

Last week, the National Highway Traffic Safety Administration announced it was opening a formal investigation into the 2010 Prius' braking problems.

"We're committed to doing everything we can -- as fast as we can -- to restore consumer trust in Toyota, and these recalls are part of this effort," said Jim Lentz, president and chief operating officer at Toyota Motor Sales. "We regret the inconvenience this recall will cause to Prius and HS 250h owners, and will do our best with the support of our dealers to make sure that it is conducted in the most trouble-free manner possible." 

As part of the quality improvement program announced by Toyota President Akio Toyoda last week, the company is "undertaking a top-to-bottom review to ensure that our vehicles meet our own high standards of safety and reliability, now and for the future," Lentz added. "We are taking steps to implement more stringent quality control across the company, to investigate customer complaints more aggressively and to respond more quickly to any safety issues we identify." 

Ad Loading...

The recall will allow Toyota dealers to perform the software update on 2010 Prius vehicles sold prior to this running production change. Only Prius vehicles produced since May 2009 and all HS 250h vehicles are subject to this recall. First- and second-generation Prius vehicles use a different ABS system and are not involved in this safety recall campaign. 

The ABS system on the Lexus HS 250h is similar in design to the Prius. The software adjustment planned for HS 250h production and dealer modification is being finalized and will be announced very soon, Toyota said. 

Toyota will begin mailing letters to Prius owners included in this recall next week and HS 250h owners within the next few weeks, to let them know when to bring their vehicles into a dealership. Owners will only receive a letter if their vehicle is involved in the recall. 

Separately, Toyota said it will conduct a voluntary safety recall on approximately 7,300 early-production MY 2010 Camry vehicles equipped with the 4 cylinder engine to inspect for a power steering hose that may be in contact with a front brake tube. This contact could lead to a hole in the brake tube and cause a brake fluid leak, increased brake pedal stroke and greater vehicle stopping distance. 

Owners of the involved 2010 Camry vehicles will be notified by mail starting in the middle of February. 

Ad Loading...

For more information, visit www.toyota.com/recall or call the Toyota Customer Experience Center at (800) 331-4331.

More Safety

A blue and red Automotive Fleet graphic calling for nominations for the fleet safety award.
Safetyby Faith HowellJune 4, 2026

Nominations Open for 2026 Fleet Safety Award

Nominations have officially opened for the 2026 Fleet Safety Award Winner.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
SponsoredJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
Ad Loading...
A Fleet Forward Conference graphic representing the safety symposium.
Safetyby Chris BrownMay 29, 2026

NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference

The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.

Read More →
A person with hands on the steering wheel driving
Safetyby Judie NuskeyMay 15, 2026

The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle

Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.

Read More →
Hail covers the windshield and hood of a black vehicle with text overlay about FLASH Weather AI’s new hail prediction model.
Safetyby News/Media ReleaseMay 13, 2026

FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting

FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.

Read More →
Ad Loading...
Coca-Cola fleet executive smiling beside graphic text reading “Rolling Dollar Signs” about the company’s trucking and fleet strategy.
Safetyby Chris BrownMay 12, 2026

How Coca-Cola United Protects Its Fleet from Growing Legal Risk

As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.

Read More →
Two trucking industry workers talk in front of semi-trucks beside text reading, “The issue isn’t lack of safety technology — it’s lack of alignment.”
SafetyMay 12, 2026

How to Speak the Same Language on Fleet Safety

Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.

Read More →
pictures of a lock with the words Cybersecurity 101
Safetyby Jeanny RoaMay 11, 2026

Fleet Cybersecurity 101: What You Need from Your Technology Vendors

From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.

Read More →
Ad Loading...
Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →