Total ‘Top Safety Picks’ Down for 2010
ARLINGTON, VA - Requiring for the first time good performance in a roof strength test to measure protection in a rollover, the Insurance Institute of Highway Safety named 27 Top Safety Picks this year — down from 72 models in 2008.
ARLINGTON, VA - Enforcing tougher safety requirements this year, the Insurance Institute of Highway Safety (IIHS) named 27 recipients of its 2010 Top Safety Pick awards — down from 72 models last year.
For the first time, good performance in a roof strength test to measure protection in a rollover is required to win. Nineteen 2010 model-year cars and 8 SUVs met the standards to gain the Top Safety Pick title, which recognizes vehicles that do the best job of protecting passengers in front, side, rear, and now rollover crashes based on good ratings in Institute tests. Winners also must have electronic stability control, which research shows significantly reduces crash risk. This is the second time the Institute has tightened criteria since announcing the first recipients in 2005.
Subaru is the only manufacturer with a winner in all 4 vehicle classes in which it competes, according to IIHS. Ford and subsidiary Volvo have 6 winners, and Volkswagen/Audi has 5. Chrysler earns 4 awards, continuing a recent trend of improving the crashworthiness of its vehicles. Two new small cars, the Nissan Cube and Kia Soul, join the Top Safety Pick list for 2010.
The following models were recognized as 2010 Top Safety Pick vehicles:
Large Cars
Buick LaCrosse
Ford Taurus
Lincoln MKS
Volvo S80
Midsize Cars
Audi A3
Chevrolet Malibu (built after November 2009)
Chrysler Sebring 4-door (with optional electronic stability control)
Dodge Avenger (with optional electronic stability control)
Mercedes C Class
Subaru Legacy
Subaru Outback
Volkswagen Jetta sedan
Volkswagen Passat sedan
Volvo C30
Small Cars
Honda Civic 4-door models (except Si) with optional electronic stability control
Kia Soul
Nissan Cube
Subaru Impreza except WRX
Volkswagen Golf 4-door
Midsize SUVs
Dodge Journey
Subaru Tribeca
Volvo XC60
Volvo XC90
Small SUVs
Honda Element
Jeep Patriot with optional side torso airbags
Subaru Forester
Volkswagen Tiguan
Click here for more information on the Top Safety Picks.
More Safety

Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.
Read More →
How to Speak the Same Language on Fleet Safety
Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.
Read More →
Fleet Cybersecurity 101: What You Need from Your Technology Vendors
From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.
Read More →
