LIGHTHOUSE POINT, FL – Driver's Alert announced the addition of a marketing executive to its headquarters staff. 

Gale Blackburn has assumed the role of vice president of marketing.  In this newly created position, Blackburn will be responsible for brand strategy development, Web site traffic growth, and marketing communications. She also oversees the strategic business plan and marketing/sales strategy development efforts. 

With more than 25 years of corporate communications experience, Blackburn began her career with the IBM Corporation.  She started-up the investor relations programs at four South Florida companies.  Mostly recently, she was vice president of Investor Relations  at AmCOMP, a workers' compensation insurer that was recently acquired. 

Blackburn graduated from the Pennsylvania State University with a bachelor's degree in English/Secondary Education and a master's degree in Counselor Education/Psychology. 

About Driver's Alert

Driver's Alert, a pioneer in the safe driving monitoring and safety training industry, was founded in 1989.  The Total Solution Program combines a best-in-class 24/7 decal-based monitoring early-warning system, powerful training tools designed to correct unsafe driving behaviors and the most responsive call center in the transportation industry.  More than 10,000 companies and over 500,000 vehicles across all industries in North America have chosen Driver's Alert as their safe driver monitoring and safety training partner.   The Company is privately held and located in Lighthouse Point, Fla.  More information is available at www.driversalert.com.