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March 14, 2008

Study: Only 11% of Consumers Willing to Pay Extra for 'Green' Cars

WESTLAKE VILLAGE, Calif. --- Although many new-vehicle buyers may want to purchase an environmentally friendly vehicle, only 11 percent are "very willing" to pay more to do so, according to the J.D. Power and Associates 2008 Power Auto Offline Media Report--Spring Edition.

Tags: green vehicles, hybrids, J.D. Power

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