April 2008, Automotive Fleet - Cover Story

How Fleets Tackle Rising Fuel Costs

By Cindy Brauer

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Driver Behavior Plays Significant Role in Managing Fuel

Driver behavior remains a critical factor in managing fleet fuel costs. The message that drivers help contribute to the company’s bottom line through responsible driving habits and vehicle care must be communicated frequently and clearly.

Joe LaRosa, Merck director of global business services, has a simple solution. In addition to fleet policy mandates and fuel management programs, “How about driving the posted speed limit?” he asked. “I have sent reminders to all drivers to conserve fuel by being more aware of their stops and starts, as well as by slowing down.”

Vinnie Fugaro, purchasing agent for Henkel of America, agreed. “We need to educate our drivers to keep in mind the costs we face for fuel. While we cannot control the cost element at the pump, we can utilize effective measures to reduce consumption, the majority of which relies on the drivers for sound vehicle operation and efficiency. This includes proper tire pressure, avoiding jackrabbit starts, excessive idling, etc.,” he said.

All Bristol Myers Squibb vehicles include oil life monitoring systems and tire inflation monitors, where available, encouraging drivers to proactively maintain vehicles to achieve optimal fuel efficiency.

To maximize fuel efficiency, Dick Prettyman, Cephalon senior fleet administrator, also provides tire gauges to drivers. Through a Pep Boys program, drivers are taught how to regularly check a vehicle’s tire pressure. The fleet’s cars currently average 24.6 mpg, while SUVs average 19 mpg.
 

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